Supporting Creative Entrepreneurs in Central Georgia


The Mission: To build and support a community of creative entrepreneurs in Central Georgia with resources, experience, skills, collaboration and connections.

The Vision: Creative people making a living and a life doing what they love. 

Amplify is actively working to build a network and support structure that connects creatives with the resources available in the community. We have ongoing professional development workshops and programs to help them move forward as creative entrepreneurs.

The first phase of our project was a community-wide assessment to identify the artists and creative professionals living in Central Georgia. Through focus groups, surveys, and convenings, Macon Arts Alliance has developed new programming that provides resources to assist with the development and growth of creative businesses. This information has been used for the introduction of professional development workshops for creative entrepreneurs in Central Georgia.

This project supports local entrepreneurs in the development and growth of their own businesses and creates more jobs to build economic growth. Let’s amplify the development of creative entrepreneurs in our community.

Professional Memberships now available. Click here to learn more.

Professional Development workshops. Click here to learn more.

For more information on the Professional Development of Creative Entrepreneurs, please contact our program director, Stephanie Fritz at

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Matt Odom’s Pricing for Photographers

Written by: Christina Murray

Matt Odom has been a photographer for seven years, working professionally for the past two. In this video, Matt gives creatives advice on pricing their works, “if you want to go out of business quick, one of the easiest things to do is not think pricing is important.” While Matt explains that many creatives tend to price based off their years of work, he emphasizes the need to price according to the services being provided at the time. His number one tip for setting prices is to not be afraid to ask for help. Other artists, especially those in business for three or more years, have been in the same pricing situations and should be willing to give aid. Working with others not only helps creatives establish their own pricing, but ensures the market remains stable. With these actions, it can be certain that all creatives in an area are able to make an honest living doing what they love. For any other help with pricing your work, Matt suggests visiting the Macon Arts Alliance, Professional Photographers of America (PPA), or American Photographic Artists (APA).


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A special thanks to BT Media Productions for video production. Learn more at


Amplify is a program of Macon Arts Alliance that seeks to support creative entrepreneurship in our region and is supported by generous funding from the John S. and James L. Knight Foundation.