Music Economic Impact, Strategy, & Recovery Plan

The Macon Arts Alliance and Sound Diplomacy have partnered to develop a strategy that aims to support Macon’s music ecosystem as it recovers from the impact of the COVID-19 pandemic and we imagine the future of Macon as a Music City. Many of you participated in the initial phase. Read the results of the Phase 1 study here

Phase 2 of the study is in process in 2023. Funded by Downtown Challenge 2.0, a project of the Community Foundation of Central Georgia, American Rescue Plan funds from Macon-Bibb County through Visit Macon, and Georgia Power, this phase will include a regulatory assessment and comparative analysis, an ecnomic impact assessment, and a final report and action plan. The final phase is scheduled to be completed in fall of 2023.


Sound Diplomacy is the leading global consultancy advising cities, governments, tourism boards and large organisations on music and night time economy policy. Their work has helped define the ‘music cities movement’ and been delivered in over 20 countries and 50 cities around the world.